FMCG companies bringing their products to your smart phones, NOW!
Indian’s online buying is no longer limited to books, electronics, clothing or shoes. The online shopping list now includes consumer items such as soap, shampoo, hair oil and household products such as grocery, vegetables and packaged foods. Buying products for your home from the comfort of your home is the new and easy way to shop.
Amazon, flipkart, localbanya, bigbasket are some e-commerce portals selling FMCG products online. Most of these portals provide free home delivery and offer great deals and discounts. Payment options include debit/visa card and the cash on delivery option, you could also use apps like Paytm to pay for your purchases. Truly a digitilized India. Nomore long walks in the malls or bargaing with the vendors, click to find your favourite products.
The huge potential of the online shopping has caught the attention of top fast moving consumer goods companies like Pitambari, Dabur, marico, ITC and Amul have started pshing their products through online route. Notably, some of these are gearing to launch their own e-commerce portals, while a few have already done so.
Facebook and twitter are the most popular social media platforms for brands to be present on, followed by youtube and linkeden. Almost all brands have their own website, which they still believe to work better than the social media sites for their products.
Brands are advertising on the web, social and mobile, and driving traffic across channels by cross-linking various platforms to attract users to their digital touch point.
Digital has become the new normal and easy-going consumers have become more discerning, informed and vocal. The demand for better products and great customer service has pushed the FMCG companies to better themselves to stay ahead in the game.
Although online makes up for a small share of FMCG sales at the moment, all countries are witnessing considerable growth. The future belongs to retailers and brands that see the bigger picture and leverage the oppurtunities provided to broaden their target markets.