Tuesday, 28 February 2017

Miracles of Turmeric Powder

pitambari ruchiyana turmeric powder

We have been listening for decades around the miracles of turmeric. It contains natural antiseptic and antibacterial properties to keep the infection away from cuts and burns. As it delivers so many benefits it is advised by the doctors to add turmeric in your daily food consumption, or you can try the recipe below stated which is made from turmeric..enjoy cooking!!

Turmeric Tea:

Prep time: 5 Minutes
Cook time: 20 Minutes
Total time: 25 Minutes
Yield: 1 Serving

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1 tsp cinnamon
pinch of clove
pinch of nutmeg
1 tsp fresh ginger (optional)
pinch of fresh ground black pepper (optional)
As much turmeric as you can handle! Start with a teaspoon and go up from there.
1-2 cups of water
Raw honey to sweeten
Milk sub of choice (I went with fresh coconut milk, but almond and hemp would both be          delicious)

One thing you have to keep in mind is that when all the ingredients are boiled up only at that stage turmeric powder should be added and immediately pour it into your favourite mug. For best results, you can also buy organic turmeric powder.

Other health benefits of turmeric powder are:

Turmeric helps in treating indigestion problem.
Turmeric helps to prevent various heart diseases like Atherosclerosis by clearing blocked    arteries and reducing inflammation. It minimizes the risk of heart attacks and strokes by preventing  plaque and reducing bad cholesterol.
Diabetes, a common condition nowadays can also be controlled by adding turmeric to your daily diet.
Struggling to lose weight, turmeric will help you to burn your excessive fat and increases metabolism.
Turmeric helps in reducing headaches like a migraine, cluster headache, etc. due to its antioxidant and anti-inflammatory properties.

Monday, 27 February 2017

Jaggery on your plate.

Pitambari ruchiyana Jaggery

Most of us have grown up eating traditional sweets like modaks and puran polis made with the humble gur. But this extremely healthy alternative to sugar can be used in a number of fabulous dishes that come from all around the world. 

Here are two scrumptious snacks you can make with jaggery in a few minutes... HAPPY COOKING
    1.    Raw mango and papaya salad

Ready in a jiffy, it is wholesome and tasty.


·         2 raw papaya                                                             
·         2 raw mangoes
·         2 raw carrots
·         50gms Ruchiyana Jaggery Powder
·         1 tsp. lemon juice
·         2 garlic cloves
·         ½ red chili
·         2 tbsp. olive oil
·         250gms cherry tomatoes
·         3-4 stems of coriander
·         50gms roasted peanuts
·         50gms toasted sesame seeds
How to prepare
  1. Peel raw papaya, mangoes, & carrots,
  2. Chop and shred these in a food processor.
  3. Make a dressing of jaggery powder, lemon juice, crushed garlic, chopped red chili & olive oil.
  4. Add some halved cherry tomatoes, roasted peanuts & roughly chopped fresh coriander to the salad.
  5. Pour the dressing atop & serve garnished with toasted sesame seeds.

   2.     Tacos with spicy chicken filling

Quick, easy and filled with crisp veggies for a happy tummy!


USE TACO SHELLS: Cook for about 15 seconds, then flip over and fold theshell in half, holding in place with the tongs until crispy, about 15 seconds. You may need a little practice at first. Drain on paper towels, and sprinkle with salt while still hot. Use for tacos right away, or they may become chewy.
  • 1 chicken breast, cut into small cubes
  • 1 onion, ground into paste
  • 1 tsp fresh ginger paste
  • 1 tsp fresh garlic paste
  • 3 ripe tomatoes, chopped
  • 1 tsp paprika
  • Salt to taste
  • 1/2 tsp Ruchiyana Jaggery Powder
  • 1 tsp dried herbs, oregano
  • 2 Tbsp oil
  1. Heat oil in a large pan. Add the onion, garlic and ginger pastes and sauté for 2-3 minutes on medium flame.
  2. Add the tomatoes and sauté for 4-5 minutes until the mixture is nice and pulpy.
  3. Add paprika, jaggery and salt, and mix well. Tip in the chicken cubes, coat well in the mixture. Cover the pan with a lid and allow it to cook for 7-8 minutes until done.
  4. Mix in the oregano and check seasoning.
To Assemble
  1. Load the tacos with the spicy chicken filling, fresh greens, cream cheese or hung yoghurt and serve immediately. 

Look at who is going online.

FMCG companies bringing their products to your smart phones, NOW!
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Indian’s online buying is no longer limited to books, electronics, clothing or shoes. The online shopping list now includes consumer items such as soap, shampoo, hair oil and household products such as grocery, vegetables and packaged foods. Buying products for your home from the comfort of your home is the new and easy way to shop.

Amazon, flipkart, localbanya, bigbasket are some e-commerce portals selling FMCG products online. Most of these portals provide free home delivery and offer great deals and discounts. Payment options include debit/visa card and the cash on delivery option, you could also use apps like Paytm to pay for your purchases. Truly a digitilized India. Nomore long walks in the malls or bargaing with the vendors, click to find your favourite products.

The huge potential of the online shopping has caught the attention of top fast moving consumer goods companies like Pitambari, Dabur, marico, ITC and Amul have started pshing their products through online route. Notably, some of these are gearing to launch their own e-commerce portals, while a few have already done so.

Facebook and twitter are the most popular social media platforms for brands to be present on, followed by youtube and linkeden. Almost all brands have their own website, which they still believe to work better than the social media sites for their products.

Brands are advertising on the web, social and mobile, and driving traffic across channels by cross-linking various platforms to attract users to their digital touch point.

Digital has become the new normal and easy-going consumers have become more discerning, informed and vocal. The demand for better products and great customer service has pushed the FMCG companies to better themselves to stay ahead in the game.

Although online makes up for a small share of FMCG sales at the moment, all countries are witnessing considerable growth. The future belongs to retailers and brands that see the bigger picture and leverage the oppurtunities provided to broaden their target markets.



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INDIA is changing rapidly as a society and as a consumer culture. The FMCG sector has grown at an annual average of about 11 per cent over the last decade.  

Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market. The government of India’s policies and regulatory frameworks such as relaxation of license rules and approval of 51 per cent foreign direct investment (FDI) in multi-brand and 100 per cent in single brand retail are major growth factors.

FMCG has three main segments:
Food and beverages

Let’s have a look at the changing trends in the FMCG market.

There has been a dramatic growth of smart phone users in India, the shift in purchase behavior towards online buying, dominated by mobile phones. Preference are now clearly extending beyond the original product categories of electronics and fashion to include food and grocery as well as local origin products. So most products are simply a click away.

2. Better service!!
The consumer has become very demanding and with increased competition in the market, most companies strive to be the very best at customer service. Consumers are now seeking a clutter and trouble free experience, enabled by technology and better quality sales people.

3. Health is wealth!!
People have increasingly become health conscious and want to purchase products that are wholesome and healthy. There is a marked consumer shift towards products and services that are perceived to be relatively healthy and less harmful and enhance people’s sense of physical and mental wellness.

4. We want it easy!!
Cash-rich but time-starved consumers are seeking new dimensions in convenience by knowledge to help them navigate to the right products and services that are relevant to them. 

5. Social networks!!
The concept of ‘crowd clout’ is gaining significance as consumers realize that their collective networks are enabling them to demand improved products and services from companies

To conclude we can very well state that ‘consumer is king’ is the growing concept of the FMCG market with the consumer being more aware, educated and demanding. Companies need to be able to provide not just good quality products but also the very best customer service.

Please, don’t pass the sugar.

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The harmful effects of sugar go way beyond empty calories.

ARE YOU….tired? Rundown? Not sleeping well? Are your favorite clothes at the back of your closet because of all that extra weight??
As a self-diagnosed sugar addict, it has always been a battle to say no to my favorite sweets and desserts. But the evil effects of sugar had me searching for healthier options. Nothing worked, sugar-free supplements had their own trappings.
Until I decided to go back to our traditional ways.
Jaggery. Yes gur! How many times have we been given a little piece of that sweet delight by our grandmothers, or seen our moms make those special modaks and puran polis with jaggery. There is more to jaggery than just its sweet taste.

Jaggery is made from the juice of sugarcane which is heated to produce thick crystals. It is considered healthier than refined sugar as certain plant phytochemicals and minerals are present in it. Jaggery provides many essential nutrients and has a lot of health benefits too!
Jaggery: nourishes the skin, rids you off those acnes, delays the visible signs of aging, regulates bowel movements, reduces PMS and surprisingly aids in weight loss since it boosts metabolism and reduces water retention.
Most people think that jaggery can only be used to make traditional recipes like modak, gud ka halva or puran polis. But that is far from the truth, because of its unique taste and aroma jaggery can be used to whip up some very mouthwatering dished like:
  • Sticky toffee pudding, a very popular dessert from Britain, the cake sponge is filled with dates and served with a warm walnut and jaggery sauce.
  • Zaffrani pulao, rice cooked with saffron infused with milk, jaggery, nuts and ghee. The sweetness and nuttiness of the rice is simply Devine.
  • Crackling duck and lettuce rolls, oven cooked duck breast strips, drizzled with spiced palm jaggery sauce rolled into a lettuce leaf…
So make the change today. Get rid of that malicious sugar and adopt the nourishing jaggery.

The RuchiyanaJaggery powder by Pitambari is a superior quality product and an excellent way to start your new and healthy life.